Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords
•    Selecting your keywords
•    Prioritize your keywords

Domain name / Filename
•    Domain Registration
•    Keyword in domain name
•    Keyword in filename
•    Length of Website Address

Keyword Placement
•    Keyword in title tag <title></title>
•    Keyword in Description Meta-tag
•    Keyword in Keyword Meta-tag
•    Keyword in Content
•    H1, H2 and H3 (Heading)
•    Keyword Font Styles

Internal Links
•    Keyword in links to internal site pages
•    Valid internal links
•    Efficient linking

External / Outgoing Links
•    Quality Links
•    Inspecting your Links
•    Title and Description
•    Limit number of links on a page

Incoming Links (backlinks)
•    Quality of Referrer
•    Trend of link popularity
•    Anchor Text
•    Age of Link
•    Number of Outgoing Links on Referrer Page
•    Position of Link
•    Trusted Websites
•    JavaScript/Flash Links

On-Page Factors
•    Home Page
•    Over optimization penalty (OOP)
•    Getting Reported
•    File Size
•    Freshness of Pages
•    Frequency of Updates
•    Site Age
•    Dynamic Pages
•    Texts inside Images
•    Excess JavaScript
•    Inline Frames and Frames
•    Hidden links / texts
•    Cloaking
•    Duplicate content
•    Understandable Content

Off-Page Factors
•    Traffic Buying / Link Schemes
•    A minimum of one backlink
•    Buying Links
•    Server IP Address
•    Links from bad websites
•    Server Reliability and Uptime
User Activity
•    Search Engine Traffic
•    Click through Rate (CTR)
•    Time spent on page
•    Monitoring Bookmarks
•    Leaving the Website

Gathering Links
•    Collecting Links
•    Unique Content
•    Articles
•    Press Release
•    Forums / Guest books / Blogs
•    Sponsoring
•    Directories
•    Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.